{"id":2437,"date":"2024-08-13T14:27:19","date_gmt":"2024-08-13T12:27:19","guid":{"rendered":"https:\/\/www.base4work.com\/?p=2437"},"modified":"2024-08-13T14:34:22","modified_gmt":"2024-08-13T12:34:22","slug":"komunikacna-agentura-ktora-vyrastla-v-priestoroch-base","status":"publish","type":"post","link":"https:\/\/www.base4work.com\/sk\/komunikacna-agentura-ktora-vyrastla-v-priestoroch-base\/","title":{"rendered":"Komunika\u010dn\u00e1 agent\u00fara, ktor\u00e1 vyr\u00e1stla v priestoroch BASE"},"content":{"rendered":"\n<p><em>New School Communications je komunika\u010dn\u00e1 agent\u00fara, ktor\u00e1 vznikla v&nbsp;roku 2020. Medzi jej klientov patria viacer\u00e9 spolo\u010dnosti z&nbsp;oblasti realitn\u00e9ho developmentu, zdravotn\u00edctva \u010di in\u0161tit\u00facie a&nbsp;asoci\u00e1cie. Zakladate\u013e agent\u00fary Gabriel T\u00f3th patril medzi v\u00f4bec prv\u00fdch n\u00e1jomcov flexibiln\u00fdch kancel\u00e1ri\u00ed BASE, v ktor\u00fdch vznikla nielen komunika\u010dn\u00e1 agent\u00fara, ale aj projekt Elv.ai, ktor\u00fd bojuje proti nen\u00e1vistn\u00fdm koment\u00e1rom v&nbsp;online priestore.<\/em><\/p>\n\n\n\n<p class=\"has-text-align-left\"><strong>Ako za\u010dala cesta agent\u00fary New School Communications a&nbsp;ako dlho je u\u017e agent\u00fara na trhu?<\/strong><\/p>\n\n\n\n<p>Vznikli sme pribli\u017ene 3 a&nbsp;pol roka dozadu. Agent\u00faru som zakladal ja osobne ako prv\u00fd a&nbsp;jedin\u00fd zamestnanec a&nbsp;klasicky ako freelancer. V&nbsp;tej dobe som e\u0161te, samozrejme, nevedel, ako sa tomu bude dari\u0165 a \u010di neskon\u010d\u00ed agent\u00fara tak, \u017ee budem nav\u017edy s\u00e1m, alebo budem m\u00f4c\u0165 prij\u00edma\u0165 kolegov. Od za\u010diatku, vlastne hne\u010f po pol roku, \u010do agent\u00fara fungovala, sme h\u013eadali nejak\u00e9 priestory na sedenie. T\u00fdm, \u017ee v&nbsp;tejto lokalite aj b\u00fdvam, ale samozrejme nielen kv\u00f4li tomu, bola BASE v&nbsp;Jurkovi\u010dovej Tepl\u00e1rni pre m\u0148a \u00faplne jasn\u00e1 vo\u013eba. Hne\u010f od prv\u00e9ho \u010dloveka sme vlastne sedeli vo flexibiln\u00fdch kancel\u00e1ri\u00e1ch BASE.<\/p>\n\n\n\n<ul><li><strong>Ako vyzerala agent\u00fara pred troma rokmi a&nbsp;ako vyzer\u00e1 dnes?<\/strong><\/li><\/ul>\n\n\n\n<p>Rozdiel je z\u00e1sadn\u00fd, samozrejme. Od toho jedn\u00e9ho \u010dloveka \u2013 \u010di\u017ee m\u0148a, sme sa posunuli, ak spo\u010d\u00edtam aj na\u0161ich part-timov\u00fdch zamestnancov, na aktu\u00e1lnych vy\u0161e dvadsa\u0165 \u013eud\u00ed. Firma teda ve\u013emi r\u00fdchlo a&nbsp;teda pomerne \u00faspe\u0161ne nar\u00e1stla, tak\u017ee aj z poh\u013eadu priestoru sme za 36 mesiacov nar\u00e1stli na 20 \u013eud\u00ed, \u010di\u017ee takmer ka\u017ed\u00e9 dva mesiace pribudol jeden nov\u00fd zamestnanec. Prirodzene, ako prib\u00fadali \u013eudia, aj priestor sa musel zv\u00e4\u010d\u0161ova\u0165, tak\u017ee agent\u00fara je z\u00e1sadne in\u00e1, ako ke\u010f vznikala.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img srcset='https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/366528480-10227811161243398-3561210357258742927-n-300x200.jpg 300w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/366528480-10227811161243398-3561210357258742927-n-485x323.jpg 485w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/366528480-10227811161243398-3561210357258742927-n-587x391.jpg 587w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/366528480-10227811161243398-3561210357258742927-n-768x512.jpg 768w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/366528480-10227811161243398-3561210357258742927-n-794x529.jpg 794w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/366528480-10227811161243398-3561210357258742927-n-970x647.jpg 970w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/366528480-10227811161243398-3561210357258742927-n-1024x683.jpg 1024w' sizes='(max-width: 1024px) 100vw, 1024px' loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/366528480-10227811161243398-3561210357258742927-n-1024x683.jpg\" alt=\"\" class=\"wp-image-2439\"\/><\/figure>\n\n\n\n<ul><li><strong>\u010co bolo mot\u00edvom za\u010d\u00edna\u0165 pr\u00e1ve v&nbsp;priestoroch flexibiln\u00fdch kancel\u00e1ri\u00ed v&nbsp;Jurkovi\u010dovej Tepl\u00e1rni?<\/strong><\/li><\/ul>\n\n\n\n<p>Ur\u010dite je na prvom mieste dobr\u00e1 lokalita, priestory sa nach\u00e1dzaj\u00fa v&nbsp;cente mesta a&nbsp;u\u017e v&nbsp;tom \u010dase tu fungoval Sky Park Office a&nbsp;podobne. A ak sa pozrieme na pl\u00e1n toho, \u010do v\u0161etko tu do bud\u00facna m\u00e1 e\u0161te vyr\u00e1s\u0165, tak ja osobne pova\u017eujem t\u00fato lokalitu v&nbsp;doh\u013eadnej dobe za biznisov\u00e9 centrum cel\u00e9ho Slovenska. Ak je agent\u00fara zameran\u00e1 na B2B, tak logicky m\u00e1 zmysel by\u0165 tam, kde je ostatn\u00fd biznis \u2013 lebo s\u00fa to pre tak\u00fato agent\u00faru v\u0161etko potenci\u00e1lni klienti. Aj t\u00e1 lokalita spo\u010d\u00edva v&nbsp;tom, \u017ee je v centre, kde sa biznis deje a&nbsp;Jurkovi\u010dova Tepl\u00e1re\u0148 do tejto lokality spad\u00e1. Druh\u00e1 vec je samotn\u00e1 budova. T\u00fdm, \u017ee je to skuto\u010dne \u00fa\u017easn\u00e1 industri\u00e1lna budova a pamiatka, ktor\u00e1 vyhrala nieko\u013eko cien a&nbsp;podobne, tak m\u00e1 obrovsky sexep\u00edl. Jednak m\u00e1 sexep\u00edl pre klientov, \u010do ocen\u00ed za\u010d\u00ednaj\u00faca agent\u00fara, ktor\u00e1 nem\u00e1 ve\u013ek\u00fd trackrecord a ve\u013ek\u00e9 portf\u00f3lio. Preto\u017ee ke\u010f pr\u00edde agent\u00farny klient do takejto budovy, tak si povie \u2013 \u201eWow, oni tu sedia\u201c. Agent\u00fara nep\u00f4sob\u00ed nejako \u201e\u0161uflikantsky\u201c, nie je to sedenie niekde v&nbsp;Petr\u017ealke v&nbsp;pivnici, ale v&nbsp;Jurkovi\u010dovej Tepl\u00e1rni. A&nbsp;m\u00e1 to sexep\u00edl aj pre zamestnancov, preto\u017ee dne\u0161n\u00ed mlad\u00ed \u013eudia si naozaj vyberaj\u00fa agent\u00fary a&nbsp;ten trh je ve\u013emi dynamick\u00fd, tak\u017ee, samozrejme, ak si m\u00f4\u017eu vybera\u0165 niekde v&nbsp;tejto lokalite bl\u00edzko centra mesta, tak to ur\u010dite viac zav\u00e1\u017ei.<\/p>\n\n\n\n<ul><li><strong>Ako pod\u013ea teba vyzeraj\u00fa ide\u00e1lne priestory pre agent\u00farnu pr\u00e1cu?<\/strong><\/li><\/ul>\n\n\n\n<p>Ak sa bav\u00edme o&nbsp;kreat\u00edvnych agent\u00farach, tak ja osobne som z\u00e1stanca open officov. Mysl\u00edm si, \u017ee pokia\u013e m\u00e1 agent\u00fara okolo 20 \u2013 25 zamestnancov, tak ten open office je e\u0161te znesite\u013en\u00fd, pokia\u013e je \u0161trukt\u00farovan\u00fd. Z&nbsp;tohto poh\u013eadu mne osobne vyhovuje, ak m\u00f4\u017ee sedie\u0165 10 \u2013 15 kolegov v&nbsp;jednej kancel\u00e1rii. Z\u00e1rove\u0148 s\u00fa potrebn\u00e9 flexibiln\u00e9 zasada\u010dky, ktor\u00e9 sa v&nbsp;kancel\u00e1ri\u00e1ch BASE nach\u00e1dzaj\u00fa. Teda od tej jednoosobovej telef\u00f3nnej b\u00fadky a\u017e po ve\u013ek\u00e9 zasada\u010dky a&nbsp;\u0161koliace miestnosti, kde sa zmest\u00ed 30 \u013eud\u00ed. To spolu s&nbsp;dolnou eventovou s\u00e1lou pre 90 \u013eud\u00ed poskytuje jeden ve\u013emi flexibiln\u00fd priestor. Ja osobne som sedel na fix desku, ke\u010f som bol s\u00e1m, a&nbsp;zrazu tu vyu\u017e\u00edvam jednu z&nbsp;najv\u00e4\u010d\u0161\u00edch kancel\u00e1ri\u00ed, v ktorej m\u00e1 svoje pracovn\u00e9 miesto 12 \u013eud\u00ed z&nbsp;na\u0161ej agent\u00fary.<\/p>\n\n\n\n<ul><li><strong>Ako sa v\u00e1m ako agent\u00fare pracuje z&nbsp;t\u00fdchto priestorov a&nbsp;ak\u00e9 s\u00fa benefity, ktor\u00e9 agent\u00fara vn\u00edma na kancel\u00e1ri\u00e1ch BASE?<\/strong><\/li><\/ul>\n\n\n\n<p>V&nbsp;prvom rade, tak ako som spom\u00ednal, je to flexibilita. My sme pre\u0161li t\u00fdmito priestormi tak, \u017ee sme sa kv\u00f4li kapacite pribli\u017ene 4-kr\u00e1t s\u0165ahovali. Ako agent\u00fara r\u00e1stla, tak my sme tie priestory potrebovali meni\u0165 a&nbsp;to je to \u00fa\u017easn\u00e9, lebo to inde nie je. V&nbsp;in\u00fdch coworkoch, pokia\u013e agent\u00fara narastie, tak in\u00e9 rie\u0161enia z&nbsp;poh\u013eadu kapacity ve\u013emi nie s\u00fa a&nbsp;agent\u00fara sa mus\u00ed ods\u0165ahova\u0165. Flexibilita je v&nbsp;t\u00fdchto priestoroch ur\u010dite z\u00e1sadn\u00fdm benefitom. Druhou z\u00e1sadnou vecou je servis \u2013 je to nie\u010do, \u010do \u010dlovek \u010dasto nevid\u00ed, ale ke\u010f m\u00e1 niekto vlastn\u00e9 kancel\u00e1rie, tak rie\u0161i po vlastnej linke upratovacie slu\u017eby, technick\u00e9 vybavenie, preberanie po\u0161ty a&nbsp;podobne. Tu v&nbsp;kancel\u00e1ri\u00e1ch BASE sa t\u00edm star\u00e1 o&nbsp;svojich klientov naozaj uk\u00e1\u017ekovo. Od prv\u00e9ho onboardingu a\u017e po servis pri eventoch alebo pravideln\u00e9 brunche a&nbsp;komunitn\u00e9 eventy. Je to pre n\u00e1s klientov, samozrejme, ve\u013emi komfortn\u00e9 a&nbsp;pr\u00edjemn\u00e9. Potom mus\u00edm tie\u017e spomen\u00fa\u0165 aj zasada\u010dky, rezerva\u010dn\u00fd syst\u00e9m a&nbsp;\u00fadr\u017eba zasadac\u00edch miestnost\u00ed, toto v\u0161etko funguje naozaj super a&nbsp;\u0161etr\u00ed to nielen \u010das, ale aj finan\u010dn\u00e9 prostriedky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-default\"><img srcset='https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/base-2024-vyber-lowres-1008-300x200.jpg 300w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/base-2024-vyber-lowres-1008-485x323.jpg 485w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/base-2024-vyber-lowres-1008-587x391.jpg 587w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/base-2024-vyber-lowres-1008-768x512.jpg 768w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/base-2024-vyber-lowres-1008-794x529.jpg 794w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/base-2024-vyber-lowres-1008-970x647.jpg 970w, https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/base-2024-vyber-lowres-1008-1024x683.jpg 1024w' sizes='(max-width: 1024px) 100vw, 1024px' loading=\"lazy\" width=\"1024\" height=\"683\" src=\"https:\/\/d3i9l7sj72swdx.cloudfront.net\/pentabase\/2024\/08\/base-2024-vyber-lowres-1008-1024x683.jpg\" alt=\"\" class=\"wp-image-2440\"\/><\/figure>\n\n\n\n<ul><li><strong>Ak\u00e9 n\u00e1pady, na ktor\u00e9 ste dnes hrd\u00ed, vznikli v&nbsp;t\u00fdchto priestoroch?<\/strong><\/li><\/ul>\n\n\n\n<p>Cel\u00e1 agent\u00fara vznikla v&nbsp;t\u00fdchto priestoroch, haha. \ud83d\ude0a Naozaj cel\u00e1 agent\u00fara a&nbsp;DNA na\u0161ej agent\u00fary s\u00fa ovplyvnen\u00e9 t\u00fdmto priestorom. Je to v&nbsp;n\u00e1s proste vp\u00edsan\u00e9, aj ke\u010f z&nbsp;tohto priestoru od\u00eddeme, tak BASE je ten priestor, kde sme ako cel\u00e1 agent\u00fara vznikali a&nbsp;s\u00fa s&nbsp;touto budovou v\u017eit\u00e9 na\u0161e za\u010diatky. Ak sa dostaneme k&nbsp;projektom, tak z&nbsp;t\u00fdch, ktor\u00e9 tu vznikli, je to napr\u00edklad projekt Elv.ai \u2013 prv\u00fd vymyslen\u00fd tool s&nbsp;elfami, ktor\u00ed sem do priestorov re\u00e1lne chodili a&nbsp;boli s&nbsp;nami v&nbsp;kancel\u00e1rii. Ak toto bude raz jeden ve\u013ek\u00fd zn\u00e1my startup, tak si m\u00f4\u017ee ud\u00e1va\u0165 ako svoje rodisko pr\u00e1ve BASE v&nbsp;Jurkovi\u010dovej Tepl\u00e1rni.<\/p>\n\n\n\n<ul><li><strong>Ak\u00fd typ klientov je najzast\u00fapenej\u0161\u00ed vo va\u0161om agent\u00farnom portf\u00f3liu?<\/strong><\/li><\/ul>\n\n\n\n<p>Ak by som za\u010dal cez na\u0161e slu\u017eby, tak dnes sme full-servisovou komunika\u010dnou agent\u00farou. Rob\u00edme vlastne \u00faplne v\u0161etko z&nbsp;komunik\u00e1cie a&nbsp;marketingu okrem ve\u013ek\u00fdch telev\u00edznych reklamn\u00fdch kampan\u00ed. \u010ci\u017ee dnes pre klientov zastre\u0161ujeme v\u0161etko od soci\u00e1lnych siet\u00ed, public relations, online kampan\u00ed po&nbsp;content creation. M\u00e1me naozaj ve\u013emi \u0161irok\u00fa zmes klientov, ale asi najsilnej\u0161\u00ed sme v&nbsp;troch k\u013e\u00fa\u010dov\u00fdch oblastiach \u2013 prv\u00e1 je development, druh\u00e1 zdravotn\u00edctvo a&nbsp;tre\u0165ou oblas\u0165ou s\u00fa finan\u010dn\u00e9 slu\u017eby.&nbsp;<\/p>\n\n\n\n<ul><li><strong>Podarilo sa v\u00e1m u\u017e nadviaza\u0165 pr\u00e1cu v&nbsp;r\u00e1mci priestorov BASE s&nbsp;niektor\u00fdm z klientov?<\/strong><\/li><\/ul>\n\n\n\n<p>\u00c1no, robili sme pre Payout, \u010do je vlastne firma, ktor\u00e1 m\u00e1 viacero zamestnancov, ktor\u00ed sedia priamo tu v&nbsp;priestoroch BASE v&nbsp;Bratislave. Naozaj sme sa s&nbsp;touto firmou stretli priamo cez tieto priestory, v\u0161imli si n\u00e1s ako agent\u00faru a&nbsp;dali sme si stretnutie, z&nbsp;ktor\u00e9ho vznikla spolupr\u00e1ca minul\u00fd rok. Mali sme rovnako aj kooper\u00e1ciu s&nbsp;Americkou obchodnou komorou, ktor\u00e1 je taktie\u017e klientom t\u00fdchto priestorov. Tak\u017ee t\u00e1 bl\u00edzkos\u0165, \u017ee tu v\u0161etci spolu sed\u00edme, je dos\u0165 z\u00e1sadn\u00e1. A&nbsp;zas naopak, aj my sme vyu\u017e\u00edvali in\u00fdch dod\u00e1vate\u013eov, ktor\u00ed s\u00fa odtia\u013eto, tak\u017ee je to tu tak\u00e1 podnikate\u013esk\u00e1 komunita.<\/p>\n\n\n\n<ul><li><strong>Nach\u00e1dzaj\u00fa sa v&nbsp;bl\u00edzkosti aj va\u0161i klienti?<\/strong><\/li><\/ul>\n\n\n\n<p>V&nbsp;tejto lokalite, ako som povedal na \u00favod, vznik\u00e1 nov\u00e9 biznisov\u00e9 centrum a&nbsp;ve\u013ea kancel\u00e1rskych budov, kde s\u00eddlia ve\u013ek\u00ed top klienti, a&nbsp;ve\u013ea tak\u00fdchto kancel\u00e1rskych budov e\u0161te len v&nbsp;tejto lokalite vznikne. Z\u00e1rove\u0148 lokalita v&nbsp;r\u00e1diuse jedn\u00e9ho kilometra pokr\u00fdva komplet cel\u00e9 Nivy a&nbsp;komplet cel\u00e9 n\u00e1bre\u017eie a&nbsp;cel\u00e9 Star\u00e9 mesto. Zhruba 70 % najv\u00e4\u010d\u0161\u00edch firiem na Slovensku, ktor\u00e9 s\u00eddlia v&nbsp;kancel\u00e1ri\u00e1ch, sedia v&nbsp;kruhu odhadom 1 km od t\u00fdchto priestorov. To je, samozrejme, \u00faplne skvel\u00e1 a&nbsp;praktick\u00e1 vec, za niektor\u00fdmi klientami s\u00fa to pre n\u00e1s 3 zast\u00e1vky autobusom. Rovnako m\u00e1me nieko\u013eko klientov, ktor\u00ed s\u00eddlia aj v&nbsp;pe\u0161ej dostupnosti. Z&nbsp;tohto poh\u013eadu je to naozaj skvel\u00e1 lokalita.<\/p>\n\n\n\n<ul type=\"1\"><li><strong>&nbsp;Ak\u00e9 v\u00fdzvy \u010dakaj\u00fa agent\u00faru najbli\u017e\u0161ie obdobie?<\/strong><\/li><\/ul>\n\n\n\n<p>Ako agent\u00fara rastie, tak potrebuje u\u017e vlastn\u00fd priestor a&nbsp;preto sa pres\u00favame do vlastn\u00fdch priestorov, nie v\u0161ak \u010faleko. \ud83d\ude0a Na\u0161\u00edm nov\u00fdm s\u00eddlom bude hne\u010f ved\u013eaj\u0161\u00ed Sky Park, kde m\u00e1me kancel\u00e1rske priestory v&nbsp;r\u00e1mci \u0161tvrtej reziden\u010dnej ve\u017ee. Na\u0161ou v\u00edziou je v\u0161ak udr\u017ea\u0165 si st\u00e1le to DNA startupu, st\u00e1le chceme ma\u0165 pocit, bez oh\u013eadu na to, ko\u013eko budeme na trhu, \u017ee toto je ten day one a&nbsp;na\u010falej r\u00e1s\u0165 a&nbsp;bojova\u0165 medzi konkurenciou.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New School Communications je komunika\u010dn\u00e1 agent\u00fara, ktor\u00e1 vznikla v&nbsp;roku 2020. Medzi jej klientov patria viacer\u00e9 spolo\u010dnosti z&nbsp;oblasti realitn\u00e9ho developmentu, zdravotn\u00edctva \u010di in\u0161tit\u00facie a&nbsp;asoci\u00e1cie. Zakladate\u013e agent\u00fary Gabriel T\u00f3th patril medzi v\u00f4bec prv\u00fdch n\u00e1jomcov flexibiln\u00fdch kancel\u00e1ri\u00ed BASE, v ktor\u00fdch vznikla nielen komunika\u010dn\u00e1 agent\u00fara, ale aj projekt Elv.ai, ktor\u00fd bojuje proti nen\u00e1vistn\u00fdm koment\u00e1rom v&nbsp;online priestore. Ako za\u010dala cesta [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":2443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/posts\/2437"}],"collection":[{"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/comments?post=2437"}],"version-history":[{"count":3,"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/posts\/2437\/revisions"}],"predecessor-version":[{"id":2446,"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/posts\/2437\/revisions\/2446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/media\/2443"}],"wp:attachment":[{"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/media?parent=2437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/categories?post=2437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.base4work.com\/sk\/wp-json\/wp\/v2\/tags?post=2437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}